The Hamburg-based gamigo group is a German publisher
for online games, portal operator and provider of
Software as a Service solutions.
The gamigo group is one of the leading gaming businesses in Europe and North America. 300+ employees based in Hamburg, Berlin, Münster, Darmstadt (Germany), Chicago (USA) and Seoul (Korea) take care of the gamigo platform strategy in the following areas: Game Publishing and Platform-Services. gamigo was among the first companies that discovered the booming Online-Games market sector for itself and released the first complete German language localized MMOG as early as the year 2000.
The area Game Publishing covers online and mobile games (mainly as free-to-play Massively Multiplayer Online Games or MMOGs). The games are exclusively licensed for specific regional territories. In addition, gamigo gains new game licenses through the acquisition of gaming companies with games that are already established in the market. Due to this combination, the gamigo group has built up a broad game portfolio that is consistently being expanded. With successful multiplayer online role-playing games such as Fiesta Online and Last Chaos, gamigo has a loyal and long-standing customer base. Along with multiplayer online games, gamigo is focused on mobile games such as the cross-platform game The Rats. The overall portfolio contains more than 20 multiplayer and over 500 casual games.
Since 2014, the gamigo group has expanded its business model with the Platform Services area. From the Game Publishing area, the gamigo group has developed an extensive IT infrastructure that makes it possible to host and run games efficiently and cost effectively. The Platform Services area acts as an interface between suppliers and/or developers of online games as well as the sales channels. Similar to the notion of “Software as a Service”, gamigo offers “Gaming as a Service” and “Platform as a Service” as a modular service offer that ranges from handling payments to customer relationship management (CRM). With the gamigo platform, games developers and publishers get access to over 100 million registered gamer accounts and with the gamigo Platform Services they can publish their games cost efficiently and reduce the games’ costs as well as increase their quality in the intensely competitive environment. Included in the Platform Services are portals such as MMORPG.de to gain customers or Deutschland-Spielt.de for the sale of Single-Player Online Download Games. Within the platform strategy’s framework, additional portals for sales and gaining customers are also being created. gamigo therefore works together with Ubisoft and other worldwide leading games companies such as Goodgame Studios or Upjers GmbH. Even in the Platform Services sector, gamigo aims to grow organically as well as through acquisitions.